Attribution without the complexity.
We were tired of complex setups, hidden costs, and tools that fought against us. So we built Codelloy: link attribution and deep linking made simple, transparent, and genuinely useful from day one. When your tools just work, you get to focus on what actually matters: understanding your users and building something they love.
Our Story
We were building apps and webapps, and we kept hitting the same wall. Every time we needed deep linking or dependable link attribution, the available tools felt out of proportion to the job. The simple ones could not attribute anything. The powerful ones meant heavy SDKs, slow setup, and pricing aimed at much larger teams. We just wanted our links to work without turning it into a project of its own.
So we built a small internal tool to handle it for ourselves. It did the unglamorous work: create a link, send it to the right place on each platform, and tell us whether it actually worked. Nothing about it was fancy. It quietly removed a recurring headache, and before long we relied on it more than we expected to.
That tool became Codelloy. It grew because other people kept asking to use it, first people we knew and then their teams. We are still a small team building the product we wished we had: link attribution and deep linking that stays simple as you grow. We believe the best software gets out of your way, and that is the standard we hold ourselves to.
Our Mission
Make link attribution and deep linking accessible to every team. We build for the people who get handed this problem without being handed a specialist to solve it: the solo founder shipping a first app, the two-person growth team running campaigns across five channels at once, and the engineer who just wants a deep link to open the right screen without reading a forty-page integration guide. Powerful tools should not require a dedicated headcount just to set them up.
Your data should work for you, not disappear into a black box. We care about your journey as a business and as the customer of a business, because we have stood on both sides of that line ourselves. Keeping things simple is harder than piling on features, and it is the harder path we chose on purpose. It is not that hard to keep things simple. We are here to prove it.
Our Values
Simplicity
We measure success by how quickly you get started. If your first deep link takes more than five minutes to set up, we treat that as our bug.
Feature-Rich
Simple does not mean limited. Power features like bulk link creation are there when you need them and out of your way until then.
Ease of Use
You should be able to guess how something works and be right. When you do open the docs, you will find a runnable example, not a wall of theory.
Fast & Secure
Links redirect fast, because a slow redirect is a lost click. Security is the baseline for everyone, not a premium tier you have to unlock.
Transparency
No hidden tiers, surprise limits or terms that need a lawyer. A plan includes exactly what it lists, and you see your usage long before a limit.
Customer-First
Our roadmap comes from real customer conversations and support tickets, not press releases. When enough of you ask for something, it moves up.
Data Privacy
Your data is yours. We never sell it, share it, or use it to train models. Export everything or delete your account whenever you want.
Developer Experience
A clean REST API, predictable error codes, and a quick-start you can paste into a terminal. If our API surprises you, that is our mistake to fix.
Reliability
Your links are the front door to your product, so we design for uptime. When something does go wrong, we tell you what happened.
The team behind Codelloy
We are a distributed team of engineers, designers, and product thinkers who came together around a shared frustration: building great products should not require mastering a labyrinth of link management tools. Some of us come from performance marketing backgrounds, others from developer infrastructure, and others from consumer product and design. What unites us is the belief that powerful tools can be simple tools.
We are async by nature and intentional by design. We document decisions so anyone on the team can understand why something was built the way it was. We hold our ideas loosely and our users' feedback seriously. When a user tells us something is confusing, we do not argue: we fix it. Keeping things simple is harder than adding more features. We choose the harder path.
How do we decide what to build next? We ask our users and we listen more than we talk. Every major feature we have shipped started with a real conversation, not an internal brainstorm. We debate openly. Anyone on the team can challenge a decision, and the best argument wins regardless of seniority. We default to user benefit when we are unsure. That bias has saved us from building things that looked smart on a roadmap but would have made zero difference to anyone's actual day.
A real example: early users told us that configuring a deep link for their iOS app felt like filling out a tax form. They were right. We had buried three required settings under an Advanced toggle because we assumed most people would skip them. Most people did not skip them, and they were frustrated. We redesigned the flow, flattened the form, and added inline help text for every field. Support requests for that flow dropped sharply the following week. That kind of direct, honest feedback is the gift we ask for from every user who writes in.
We are not building Codelloy to sell it. We are building it because we use it and we want it to exist. The team that ships Codelloy also runs marketing campaigns on it, tests deep link flows for side projects, and reads every support conversation. When something breaks, it breaks for us too. That keeps our standards honest. We are here for the long term, and we make decisions the way you do when you are not looking for an exit: carefully, with users in mind, and with the knowledge that we will have to live with whatever we ship.
- Async-first across time zones
- Documentation as a first-class citizen
- Shipped by people who use it every day
- Users are our product managers
- We ship, then listen, then improve
- No dark patterns, ever
Get Started with Codelloy Today
With lots of unique features, you can easily build, analyze and publish your most successful campaigns.